*Currently only shipping within the UK*

Perfect Pastels

Delightful prints to bring joy to any nursery

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A big hello from Winston and me!

Hi! I’m Sarah, the creator and owner of Alfreda & Alice and Winston is my grumpy Schnauzer. As you can probably tell, I’m a huge fan of pastels, animals and anything floral! You’ll most likely see me daydreaming, drawing or hoarding silly amounts of stationery.
Follow my social media pages to see all the behind the scenes and what I’ve been up to.

Enjoy your day,

Sarah x

Our Lovely Stockists

We are so excited to announce that our products will be stocked at The Pop Up Club in Bluewater shopping centre, Greenhithe, Kent!

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How it all began…

“I rediscovered a turtle drawing I’d created a few years back and decided to share it on social media. I was overwhelmed by the love for my illustrations and it was the first time I thought I can make something out of this! I’ve always been creative from a very young age, but lacked confidence and direction. That was until my dear Nana (Alfreda) reminded me to do what makes me happy. And truthfully, those things are colour, being creative and bringing joy to your every day life.” Alfreda & Alice was established in 2021.



If you have a question or just fancy a little chat, please feel free to contact me! Thanks for your support!

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Nothing makes me happier than seeing the products I’ve created in their new homes! Remember to tag Alfreda & Alice in your posts, I love to see them!

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Come and join me on Instagram for behind the scenes and previews of new collections! More designs will be released shortly!