About Sarah

Meet the artist

After studying BA Design & Craft at Brighton university, I left with no idea of what direction I wanted to take my career. I first began making jewellery, then got a job as a watch technician (which is still currently my main income). I then set up Alfreda & Alice during the pandemic, designing and selling greetings cards and wrapping paper.
Alfreda & Alice has changed quite a bit since then. Colour is still at the forefront of my artwork, as well as creating beautiful pieces for your home.

Caring for our planet


Every part of the packaging for your order is eco friendly and recyclable, right down to the ribbon! Even the inks used for stamping are environmentally friendly. All products are responsibly sourced and I only work with other companies within the UK that have the same ethos.

What you have to say

Customer reviews

Without all of your wonderful support, Alfreda & Alice wouldn’t be where it is today. Thank you for sharing posts, telling people about the brand, purchasing from me and for visiting my website!


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